DIRECT COLOURS

Are you already familiar with our DIRECT colours? You can use them to achieve lively and vivacious shades or create calm pastels. The colours are without oxidation and ammonia and ensure long durability and luminous shine.

With the great performance that direct colour offers, we decided to keep the formula and focus on expanding the services. During the past years, experience with direct colours gave us a new way to look at the direct colour and we discovered there is a whole world behind these simple products rather than just crazy colours. 🌈
Not only we can achieve vivid and vibrant shades, but there is a way how to use DIRECT COLOURS on daily basis in hair salon. Yes, daily!

You can find more ideas on different services with DIRECT colours in this article below.

The DIRECT LINE includes 9 shades: orange, red pink, purple, blue, turquoise, silver, grey in clear mix (a base without pigments for creating pastel shades or for independent usage for GLOSS service.).

You can check out a step by step tutorial for a vivid colour melt created with our Direct colours below.

We have also prepared a step by step tutorial for a pastel colour melt created with our Direct colours. You can watch it below:


Are you as in love with the final result as we are?

We have redesigned our popular Mad Touch colours to DIRECT COLOURS.

Direct colours are oxidant free and offer:

  • Extremely intensive colours.
  • Long durability.
  • Luminous shine.
  • No damage – gentler than demi-colour.
  • Without oxidation, without ammonia.
  • No odour.


SHADES
CLEAR MIX - it is a base without pigments for creating pastel shades or for independent usage for GLOSS service.
COOL SHADES (SILVER and GREY) - 2 cool shades for neutralising warm effects in the hair and for COOL service.
VIVIDS (ORANGE, RED, PINK, PURPLE, BLUE and TURQUOISE) - 6 pure shades for VIVID results.


SERVICES

VIVID

  • For intensive and creative results with endless possibilities.
  • For those who want vibrant and stand-out results.

COLOUR-KICK

  • Use "COLOUR KICK" technique to enhance tone value of previously coloured hair.
  • Lock the pigments into the hair and give longer durability to each shade.

PASTEL

  • Create pastel tones with any intensive shade and mix it with CLEAR MIX.

GLOSS

  • Use CLEAR MIX on any type of hair colour, to close the hair cuticle and give extreme gloss.

COOL

  • Create cool tones with SILVER or GRAY shade.
  • Use them after highlighting, balayage technique or to create root shadow.

DIRECT SERVICES